Ketchikan, Alaska - Sales Manager

Ketchikan Soda Works

POSITION DESCRIPTION (EXEMPT)

POSITION TITLE: Sales Manager
DEPARTMENT/BRANCH: Sales - Ketchikan
POSITION REPORTS TO: Branch Manager
POSITIONS SUPERVISED: Sales, Merchandisers, (with cross-functional support to Warehouse and Drivers)

POSITION PURPOSE:
The Sales Manager is responsible for leading and executing all sales, marketing, and On-Premise operations within the Aurora Beverage Co. (DBA Ketchikan Soda Works) territory, driving growth across all account channels by maximizing sales volume, profitability, and market share.

This role provides leadership and oversight to the sales and merchandising team, ensuring they are well-trained, understand their responsibilities, and perform effectively while adhering to company merchandising standards, marketing programs, and promotional initiatives. The Sales Manager builds and maintains strong customer relationships, identifies and develops new business opportunities, and oversees cold drink equipment placement to support growth and enhance brand visibility.

VITAL FUNCTIONS AND MAJOR DUTIES:

 

1. Sales & Account Management

• Lead execution of sales, pricing, and marketing programs across all account channels
• Drive growth through new business development and account expansion
• Manage key accounts and maintain strong customer relationships
• Ensure consistent service and merchandising standards

 

2. Team Leadership & Development

• Supervise, coach, and develop sales and merchandising teams; Oversee drivers to support sales activities and customer service
  • Check-In/Check-Out procedures are overseen by Warehouse Manager
• Set performance expectations and conduct regular evaluations of staff
• Provide ongoing training and support to drive company success

 

3. Fountain & On-Premise Equipment Management

• Oversee cold drink, fountain, and promotional equipment deployment
• Ensure proper ROI on equipment placement
• Oversee efficient field operations and inventory management through service, delivery and warehousing.

 

4. Customer & Merchandising Execution

• Ensure promotional programs and merchandising standards are properly executed
• Maintain strong communication with customers across all sales channels (Grocery, Convenience and On-Premise).
• Resolve issues quickly to support customer satisfaction and retention

 

5. Operations & Financial Management

• Manage expenses and support company budgeting efforts
• Track sales performance, margins, and key metrics across all sales channels
• Responsible for providing reports and updates to leadership on a regular basis

 

6. Performance Measurements

• Achievement of sales volume and margin goals
• Growth of existing accounts and development of new business
• Customer satisfaction, retention, and service responsiveness
• Execution of merchandising standards and promotional programs
• Team performance, engagement, and development
• Effective management of departmental expenses and budget

Qualifications

Education: High school diploma or equivalent required, minimum 2-year college degree preferred.
Experience: 5+ years of sales experience; leadership experience preferred.
Skills/Abilities:

• Strong leadership, communication, and organizational skills
• Proven ability to drive sales and build customer relationships
• Industry experience in beverage, grocery, or convenience preferred
• Proficient in Microsoft Office Suite and ability to learn new technology
• Valid driver’s license, clean driving record, and the ability to travel within territory

Working Environment & Conditions

• Regular work is performed in retail stores, warehouses, and outdoor delivery areas
• Work may occur in varying weather conditions, including rain & cold temperatures
• Schedule may include early mornings, occasional evenings, weekends, or holidays based on business needs
• Travel within franchise area is required. (travel outside of Ketchikan, but within franchise territory, will be on an agreed upon schedule due to air travel needed).

Physical Demands

• Ability to repeatedly lift, push, pull, and carry 35–50 pounds
• Frequent standing, walking, bending, stooping, and reaching
• Ability to work in retail coolers and warehouse environments
• Physical demands described here are representative of those required to successfully perform the essential functions of the job, with or without reasonable accommodation

 

Compensation & Benefits

Ketchikan Soda Works offers a competitive compensation package designed to support your well‑being, career growth, and financial stability. Benefits include:

• Competitive base salary range D.O.E. $80,000-$125,000 (exempt)
• Medical, dental, and vision insurance
• Employee assistance program (EAP)
• Company‑paid life insurance
• 401(k) with company match
• Paid time off & holidays
• Mileage reimbursement or company vehicle provided

 

Employment Terms & Disclaimers

• This position is classified as exempt under applicable federal and Alaska wage and hour laws, this position is not eligible for overtime pay.
• Employment with Ketchikan Soda Works is at‑will, meaning employment may be terminated at any time, with or without cause or notice, consistent with Alaska law.
•  Ketchikan Soda Works is an Equal Opportunity Employer and provides employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status.
•  Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions of this position.

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Posted on September 29, 2026

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